SCRIBBLES CHECKLIST
Whatever the project, large or small, commercial or editorial, the following checklist serves as our starting point.
We check copy for:
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Spelling errors (including product names, place names, company names and other proper nouns) -
Typographical errors
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Punctuation errors
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Grammatical errors
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Awkward or unclear phrasing
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Clumsy or confusing structure
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Consistency of editorial style, e.g. in the use of:
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✓American vs. British spelling
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✓ frequently used words
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✓hyphenation and dashes, capitalisation vs. lower case, acronyms, italics
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✓bulleted lists
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✓table and figure headings
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✓quoted text
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✓captions
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✓dates, numbers, units of measurement,
abbreviations
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Correct and consistent presentation of contact details
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Correct and consistent use of registered trademarks
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Cross references throughout document, e.g. page number references, page heading references, picture references
Additionally, we check artwork for:
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Correct reproduction of original copy, with no omissions
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All elements of artwork in place, according to brief
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Text formatting is consistent and in keeping with design template, especially:
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✓headings, sub-headings and captions
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✓leading, spacing, typestyles and typesizes, column formatting
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Layout is consistent across batch of artwork produced to the same design template
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Contents list matches up with page headings and page numbers
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Cross references are accurate, e.g. references to headings and page numbers
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Captions match up with images
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Page numbers are positioned correctly and all in place
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Credits are included where necessary
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Tables and graphs have been accurately reproduced
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Index matches up with content
We check copy/artwork against:
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editorial style guide, if supplied
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brand guidelines, if supplied (e.g. for correct use of logo, tagline and fonts)
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client instructions/changes or brief
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original copy
